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The Build

Product Board of Directors

Eight AI personas advise on what this site should become — the UX, the audience, the content engine, and the growth strategy. They fight about priorities so I don't have to guess.

First convened: Website Strategy Review #3. Reviews quarterly.

AI Advisory Framework

These advisors are AI-generated personas, not real individuals. Each represents a distinct domain of expertise — designed with deliberate tension pairs to prevent groupthink and ensure rigorous, multi-perspective analysis.

Learn how the advisory system works →
Health Board Technical Board Product Board
8 personas, 8 lenses
🎯
Mara Chen
UX Lead
"Can someone use this without instructions?"
Ex-Spotify and Peloton, health app information architecture specialist. Reviews user flows, mobile experience, accessibility, and whether a first-time visitor can find what they need in under 10 seconds.
⚙️
James Okafor
CTO / Technical Architect
"Can we build this without breaking what exists?"
Full-stack CTO with health tech background. The bridge between product ambition and technical reality. Reviews API design, performance implications, and whether a feature request is a weekend project or a three-month rebuild.
📣
Sofia Herrera
CMO
"Would someone share this? Would they pay for it?"
DTC health brands, Peloton and Whoop marketing background. Reviews brand positioning, messaging, shareability, audience segmentation, and monetization paths. Thinks about what makes someone screenshot a page and text it to a friend.
🔬
Dr. Lena Johansson
Longevity Science Advisor
"Is this scientifically defensible?"
Research scientist and published longevity author. Reviews scientific credibility, medical accuracy, evidence standards, and whether the N=1 methodology is properly framed. The reason every page has a disclaimer.
📊
Raj Mehta
Product Strategist
"Does this move the needle on the metric that matters?"
VP Product at a health tech unicorn. Reviews feature prioritization, engagement loops, retention mechanics, and product-market fit. Asks which metric each page is trying to move — and whether it actually does.
🎨
Tyrell Washington
Web Designer / Brand
"Does this look and feel world-class?"
Award-winning health and wellness web design. Reviews visual design, brand consistency, the design system, dark/light mode implementation, and responsive behavior. The reason the site has a cohesive visual identity.
📈
Jordan Kim
Growth & Distribution Lead
"Will this get shared? Will this convert?"
Ex-Substack growth team, built a 100K health newsletter. Reviews subscriber acquisition, SEO strategy, social distribution, email funnels, onboarding flows, and community building. Thinks in conversion rates.
✍️
Ava Moreau
Content Strategist
"What's the content engine that runs without Matthew?"
Ex-editorial lead at a health media company, newsletter operator. Reviews the content calendar, format strategy, repurposing pipeline, and the Elena Voss narrative engine. Thinks about what happens when the founder stops writing every word.
Designed tension pairs
Mara Chen
Simplify
vs
Raj Mehta
Add Features
Prevents both over-simplification and feature bloat
Sofia Herrera
Marketing Appeal
vs
Dr. Lena Johansson
Scientific Rigor
Prevents both clickbait and dry academic content
James Okafor
Technical Constraints
vs
Tyrell Washington
Design Ambition
Prevents both ugly pragmatism and impractical polish
Jordan Kim
Growth Tactics
vs
Ava Moreau
Content Quality
Prevents both content spam and beautiful-but-invisible work
Decision framework

When the board disagrees, the tiebreaker is the throughline. Every page on this site should connect to every other page. A visitor should be able to start anywhere — the story, the data, the science, the build — and follow a natural path through the entire experience.

The question that settles every debate: Does this help a visitor connect the story from any page to any other page? If yes, it ships. If no, it goes to backlog.

"The site is the product. The data is the hook. The story is the thread. The throughline is everything." — Product Board, Review #3