My job has always been making complex systems reliable and getting people to actually use them. I'm not a developer by training — I'd never written and deployed production application code, though I've shipped plenty of infrastructure changes, database updates, and network upgrades. But I understand systems, and I understand what it takes to change behavior.
In February 2026, I decided to apply that same thinking to myself. Not a challenge. Not a hack. A proper system — with data sources, intelligence layers, automated coaching, and public accountability.
I built the Life Platform as a solo project: 26 data sources, 121 intelligence tools, 62 Lambda functions, and an AI that writes me a coaching brief every morning. The whole thing runs on AWS for ~$19/month. Every number is real. Every failure is included.
This project also became a proof of concept for something I care about: what happens when someone with a vision and AI development tools builds without limits? The answer, so far, is that they build things nobody expected — including themselves.
Apple Health aggregates data but doesn't analyze it. There's no AI coaching layer, no cross-source correlation engine, no character sheet, no public accountability system, and no weekly narrative journalism. The value of this platform isn't the data collection — it's the intelligence layer on top: the part that notices your HRV dropped the same week you stopped journaling, and asks you why.
This started as a personal project, and I haven't deliberately built it for an audience beyond the people already in my life. But if something here resonates — if you're going through something similar, if you're curious about the platform, or if you just want to say hello — I'd genuinely love to hear from you.
matt@averagejoematt.com →